Top 5 Ecommerce Digital Marketing Trends In Singapore for 2022

We understand that you’ve undoubtedly heard a million times how online shopping has taken over the world of commerce. It’s easy to see why: purchasing online is much more convenient than going to the mall. You may place your order online and wait for it to come. But there’s a lot more to internet purchasing than meets the eye. 

Because of operational constraints earlier this year, more and more brands in Lion City have gone digital. Even if health-care regulations loosen, it appears that the Singapore eCommerce sector will continue to grow.

Trends emerge in eCommerce, just as they do in most other industries, impacting how consumers and firms conduct business. However, winning in eCommerce requires more than just building a website, generating SEO-friendly content, and ensuring your adverts are seen by the appropriate people. It’s also about keeping up with the latest trends.

When you plan to succeed online, you will need to stay on top of Singapore’s eCommerce trends and adapt your methods to industry changes and consumer preferences.

Fortunately, you won’t have to scour the internet for the most recent ones because we’ve gathered a list of the most intriguing eCommerce Trends in Singapore. And you can learn all these trends from a digital marketing specialist course.

  1. Mobile Shopping

Remember when you used to download games like Flappy Bird and Plants vs. Zombies from the App Store and Google Play Store? More and more stores are now developing their mobile apps in addition to their shopping websites. It allows customers to browse their online catalog and make purchases while on the road.

  1. Payment via Mobile Device

Have you ever used a mobile wallet?

Well, it appears that mobile payment will be the next big thing in cashless payments!

Mobile payment is a virtual wallet that stores credits used for making purchases online or in stores. You won’t have to utilize your credit card to make purchases on the internet this way.

  1. Fulfillment by a Third Party

When you hire a fulfillment company to handle your logistics, you can devote more time to product development. Zalora, for example, is known to have a dedicated fulfillment center. However, it appears that most have outsourced fulfillment to other third parties to deal with the enormous volume of orders. You can always learn in-depth about these trends’ implications from a digital marketing specialist course.

  1. Collections without Contact

It may seem familiar, but give us a chance to explain. Before the outbreak, buyers may opt for contactless deliveries if they wouldn’t be home when their package arrived. However, for compiling social distancing measures, this trend will continue.

  1. Human-to-Human Customer Service

This year is meant to be the year of chatbots, but it appears that consumers have had enough. It’s hardly surprising because conversing with a chatbot can feel like kicking a dead horse when you can’t find the answers you need. Instead, it appears that customers prefer to speak with live customer support people!

  1. Influencer Marketing

Just when you thought micro-influencers were the rage in social media marketing last year, the influencer marketing trend for eCommerce appears to have exploded this year. Alibaba and other e-commerce behemoths have begun collaborating with influencers to raise awareness through various channels, including IGTV and home vlogs. You can surely know how to work such marketing tricks from a digital marketing specialist course.

  1. Use of Voice Search

No, this isn’t a plug (though it may be a bit), but if voice search becomes the next big thing in SEO, it will only be a matter of time before it makes its way to eCommerce systems.

  1. Virtual and Augmented Reality

Did we mention how easier internet shopping has become thanks to augmented reality?

Shoppers can ‘try on’ things like makeup, clothes, and shoes from the comfort of their own homes thanks to augmented reality. It’s similar to window shopping, but it’s done online.

Although augmented reality isn’t new, it appears to have become a requirement with the rise of eCommerce.

Are These Singapore E-Commerce Trends Worth It?

It appears to be alluring to pounce on these trends as soon as they emerge. Impulsivity, on the other hand, can sometimes produce problems.

Think about the following points before you decide to follow the latest eCommerce trends.

  1. Do You Have the Financial Resources?

Consider whether you have the financial resources, staff, and experience to investigate these trends. If your team does not have experience in app development, you may need to hire an expert to construct an app for you if the cost is within your budget.

  1. Are Your Customers Following the Trend?

When a new trend emerges, it may appear that following it is logical. But are you sure that these trends will resonate with your target audience? It’s critical to put yourself in your customers’ shoes at this point. Consider how they’d react to these changes.

ASMR videos, for example, are becoming increasingly popular, but not everyone likes them!

  1. Do You Think These Trends Will Last?

Working with trends is difficult since some come and go in the blink of an eye, while others become an inextricable part of the digital landscape.

Consider that for a moment. We predicted that chatbots would eventually replace human customer support workers late last year, but it appears that not everyone agrees.

How Can You Be Different From Others?

One of eCommerce’s most challenging marketing difficulties is standing apart from your competition, especially when you’re in a crowded market. However, there is one area of distinction that you must fully exploit: your brand story. Consider your brand’s story and how you might include it into your written content, design, customer service strategy, and overall business plan. Combine these with Singapore’s most recent eCommerce trends to see how they perform for you. And you can learn all these from a digital marketing specialist course.

Clare Louise

Clare Louise