The automotive industry is one of the most prominent digital marketing adopters. The automotive industry spent around $12.42 billion in the US alone on digital advertising in 2020. So, digital marketing is essential for automotive companies to survive and beat the industry race.
Also, the digital marketing landscape for the automotive industry is a turbulent dimension. New trends keep challenging marketers and relevant companies. So, it’s best to understand the latest patterns in digital marketing for the automotive industry. As automotive industries have better scopes of digital marketing jobs, a learner can keep himself up-to-date with the trends and become more employable in top companies.
This article is all you need to track the buzzworthy digital marketing trends in the automotive industry. These patterns will shape the sector and transform the marketing habits of automotive companies for years to come.
So, staying aware of the latest happenings in the digital marketing game for the automotive industry is significant if you are a business owner or someone enrolled in an advanced digital marketing course.
Let’s dive in, shall we?
- Mobile optimization
The average car shopper spends 33% of their time researching mobile devices. So, it’s safe to conclude that automotive businesses can earn massive returns by focusing on potential customers having mobile devices.
The new digital marketing trend in the automotive industry is creating optimal strategies for smartphone audiences. It involves making navigable websites and creating engaging content for better customer engagement and experience. Overall, mobile platforms and relevant marketing tactics will revolutionize the industry in the long run.
- B2B marketing
Numerous business collaborations drive the automotive industry. Everything requires establishing trustworthy relationships with third parties, from sourcing car components to availing dealerships. So, B2B is a big deal in the automotive industry.
Consequently, it’s the second most significant trend in the automotive industry. Although B2B marketing can benefit almost all industries, it substantially impacts the automotive industry. As the industry expands, it will make more associations for technology outsourcing. Thus, B2B marketing’s importance stands unaffected even in the long haul.
- Customer journey mapping
Nearly 54% of car buyers can pay more to access a better buying experience. You can understand the importance of premium experience among automotive industry customers.
The best thing a marketer can do to increase customer experience for an automotive brand is tracking their journeys. Believe it or not, customer journey mapping ensures optimum CX at all buying phases, making it an essential digital marketing trend in 2022.
- Better customer services
Customers expect an automotive company to offer better services during any mode of contact, from at-store interaction to phone calls and in-chat communications.
It leads us to the fourth most significant trend of 2022. Better customer service is essential for automotive companies to lead the race and become industry leaders quickly.
- Personalized video marketing
More than 75% of car buyers admit that online video has affected their shopping habits. What’s the takeaway here?
It means that the automotive industry can access more benefits through video marketing. Things will go to whole-new levels if marketers combine personalization in traditional video marketing.
Personalized videos will help customers make better buying decisions and popularize the companies offering such tailored experiences.
- Customization to become famous.
We have already discussed the power of customized videos in the automotive industry. Digital marketers can bring more transformations in the sector with exclusively tailored campaigns for the customers.
They can think of numerous personalized marketing techniques like messages, videos, and what not to attract customers and compel them to convert rapidly.
- AR/VR integration for immersive experiences
Vehicles and simulation go hand-in-hand. Customers love brands that allow them to enjoy an immersive experience before investing in a car using AR/VR. Numerous apps and platforms are already available for virtual test drives and have become a significant marketing aspect.
Marketers and brands must understand that AR/VR features can be the unique selling points for an automotive business. They can AR/VR and traditional marketing efforts to interact with potential customers and take them down through the sales funnel.
- More messaging apps
The automotive sector is a competitive industry. A company that successfully maintains long-term interactions with leads can make massive conversions and attract more customers in a given time. So, messaging will become an integral aspect of digital marketing for automotive companies in 2022.
As we discuss messaging, we cannot overlook relevant applications. These apps can help brands stay in touch with their customers at all times, leading to more conversions over time. Indeed, messaging apps are likely to become an essential digital marketing trend for the automotive industry in the upcoming years.
- Voice search optimization
With more voice search devices like Alexa and Siri penetrating households, voice search will become a determining factor for marketing success across different industries. Many potential car buyers will utilize these searches to identify profitable brands before investing. So, an automotive business can make losses if they don’t appear before voice search audiences at the best moment.
So, voice search will be critical for digital marketing in the automotive sector in 2022. Marketers are likely to work on better voice search results to ensure optimum success for their automotive clients in the upcoming years.
- Chatbots
Chatbots have already proven their worth in different sectors. They have become a revolutionary technology in direct customer interactions like retail and automotive industries.
As more customers become interested in talking to robots than human agents, they will become a mainstream digital trend in 2022. Marketers will use them to spread brand awareness and communicate brand messages to the customers for enhanced outcomes. It is one of the most looked upon trends in the upcoming years.
To sum up
The automotive industry will soon become the most significant contributor to total digital marketing revenue. As the sector becomes more advanced, several new digital marketing trends are likely to appear for the betterment of companies. So, responsible digital marketers should closely track the emerging trends in the industry for optimum benefits.
